The MATA Travel Fair is a recurring tourism fair that comes to Kota Bharu, bringing together travel agencies, tour operators, airlines, and hotels under one roof. For travellers it is a chance to compare holiday packages, pick up airfare and accommodation deals, and plan trips both within Malaysia and abroad.
For visitors already in Kelantan, the fair is also a useful window onto domestic travel options and a place to find offers for onward journeys. The atmosphere is busy and deal-driven, with exhibitors competing to put their best prices forward over the run of the fair.
Practical notes: The 2026 edition was reported to run around 30 April to 2 May, but dates should be confirmed locally before planning a visit. Entry is generally free. Bring identification and a means of payment if you intend to book deals on the spot.